SMD101 Segmentation Assignment

The Target market I’ve picked to divide into five segments is the Clothing Market. The segments include the following

• Fashionistas
• Families
• Youngsters
• Businessmen/Women
• Sports Enthusiasts

 

Fashionistas

Be Your Own Label by nastya_gepp licenced under CCo

 

I chose this segment of Fashionistas as they comprise of customers who possess the most knowledge in staying up to date towards fashion and following current trends.  This group usually has a higher income rate as compared to other segments. The customer profile in this scenario is Alex Ross age group 22-28. We can deep-dive into the customers profile below.

 

Families (Your everyday Joe)

Getting Back to Our Roots by Victoria_Borodinova licensed under CCo

 

This could very well be the largest segment as we usually tend to find a lot of customers on a household budget looking for your “Everyday Apparels”. The customer profile of Salvatore Ferragamo will help us get a better idea into the segment.

Youth on a Budget

We Can Only Be Young Once by Anestiev licensed under CCo

 

This segment comprises of today’s youth usually ranging between 18-25. These customers more often have part-time income and opt for budget clothing that is trendy as well. The customer profile of Jane Yonge.

 

 

Business Echelon

Brainstorming ‘Fashionably’ by Free-Photos licensed under CCo

 

Customers that fall under this category usually have medium-high income range. The target audience usually focuses on looking classy, yet stylish. The customer profile of Henry Charles will shed some light on other characteristics.

Sports Enthusiasts

Never Let Good Enough BE Enough by xusenru licensed under CCo

 

The customers under this segment are more often precise about their choice of clothing. The target group emphasis performance/comfort based styling. The customer profile of Ashanti Williams will highlight some key points.

 

 

 

Facebook News Feed Mock up Ad

 

This Facebook Mock up ad targets the ‘Fashionistas’ and ‘Youth on a Budget’. The aim of the ad is to gain more people to shop on their website and highlights the free shipping bonus they offer. This ad attracts the present as well as potential customers to make a CTA as it also displays their Discount offer store-wide. The image used is very appealing to entice customers to make their purchase on the website.

 

Social Media Visuals For Casa Loma

Casa Loma has been one of the top significant Tourist attractions of Toronto. The main features of Casa Loma are its intricate architecture and events. Casa Loma is widely known for its Haunted House Series amid Halloween and it is very popular among its audiences.  In this blog, I clarify the bits of knowledge on how I made fascinating social media visuals for their Haunted House occasion.

Social Media Concept: Halloween Haunted House

I picked the idea as the Halloween Haunted House occasion held at Casa Loma on Halloween consistently. Haunted houses are definitely my favorite and this event tops my list of to-dos in Toronto, it is particularly famous as it is during the Halloween time and to make the occasion visuals more alluring to the audience I included a spooky/frightening vibe to them. I’ve utilized the shading blend of red and dark messages as it is extremely energetic and in a flash grabs the attention. I likewise added Halloween pumpkin overlays to influence the subject.

The images have also been edited in a way to give it more definition, depth, and crispness. The pictures highlight the Haunted House Event and are very appealing to create more interest in the event.

 

Editing Apps, Websites and Hardware :

I’ve utilized free online sites as well as Android apps to edit my pictures.

• To add definition, crispness, dark undertones and other basic adjustments to the pictures I’ve used apps such as Snapseed, Vaporcam, and Facetune.
• I’ve used www.watermarquee.com to add the CASA LOMA watermark to each picture.
• To include text and overlays I’ve used https://www.befunky.com/
• I’ve used the Google Pixel 2 XL to click the pictures and editing them on a Moto G4 Plus for Online editing I’ve used the Acer Aspire 3 Laptop.

Details of Social Media Visuals:

Image 1: 

I picked this picture as it gives a knowledge of how old the Castle truly is and more depiction of its validness. I added the creepy yet subtle text which will entice the audience in wanting to see more pictures for the event and to know more.

• Camera Used: Google Pixel 2 XL
• Composition technique: Fill the frame- The slightly titled angle and focus on the blackboard
• Lighting: Natural
• Editing: Snapseed for HDR, Facetune to clear few scribbles off the board and make it blacker, Befunky for text and overlays.
• In this picture: Black Board with details of Casa Loma’s History

 

https://www.instagram.com/p/Boz72henPJz/?taken-by=sowmyamishra001

Image 2:

 

This image clearly creates a scary feel to it. Since it is unknown what you may see at the end of the staircase and this gives an illusion of creepiness to the person looking at it. With the help of the Glitch effect, I tried to make it seem eerier.

• Camera Used: Google Pixel 2 XL
• Composition technique: Leading Lines- The staircase creates natural lines leading towards the Castle.
• Lighting: Natural
• Editing: Snapseed for HDR, Vaporcam for the Glitch Effect, Facetune to add black n white/colored effect and Befunky for Text and overlays.
• In the picture: Staircase Towards Casa Loma Castle creates more curiosity among the audience.

https://www.instagram.com/p/Boz8IxcHPeV/?taken-by=sowmyamishra001

 

Image 3:

This shot shows precisely what is being promoted. The entire castle is captured and it makes it more relevant towards how unnerving the ‘Haunted House’ experience may get. The dark clouds effect with the spooky overlay creates a very mysterious vibe and is apt for the event being promoted to the audience making them want to attend.

• Camera Used: Google Pixel 2 XL
• Composition technique: Rule of Thirds with the Castle being the point of interest.
• Lighting: Natural
• Editing: Snapseed for HDR/drama and Befunky for Text and overlays.
• In the picture: A sphere shot of the Casa Loma Castle and its surroundings.

https://www.instagram.com/p/Boz8Ss7H38W/?taken-by=sowmyamishra001

 

 

The Way Coca-Cola Speaks To Me

Brand imagery is a vital component of making your brand ‘speak’ to the audience, everything right from the colour to the font size is measured by your audience and most of all this concept of social media marketing must ignite a sense of emotional connection with your target group. The higher the connection the more recognizable your brand will be without even having to go through the entire ad campaign.

Having said that, below is a brand that I follow religiously not only because of its services that it offers but also due to its simple yet innovative campaigns.

Image 1:

 

Image 2:

 

The product placement in the campaigns are to the point and precise;

• The first imagery on the left depicts how Coca-Cola stands out and tells a story of itself in just a still image. The on-point product placement as well as the message it conveys is clear to its target audience. You can see by the setting of the image that this still is captured in winter, the fact that there is a delivery truck with Santa Claus’s picture on the front suggests an immediate festive mood and as the tagline suggests ‘it opens with happiness’. The number of people gathered around the truck taking pictures and waiting to grab a drink indicates the popularity and the essence the brand commands over the audience which is a great marketing strategy.
• The second image depicts the products establishment over the years and even though time flies the brand that is coca cola has always remained strong, Here you can see the famous Marilyn Monroe posing with the drink with a catchy tagline ‘I’ve kissed Marilyn’ which suggests the creativity and the longevity of the brand and how strong it has remained throughout the years as this one of the few brands out there that really pays attention to how it delivers the message to its audience and how vital emotional connection is to create any sort of brand establishment.

Style it your way!! (Hive91)

Hey Lovely Readers!!

So, as the title already says it all. This post is a collaboration with Hive91. Hive91 is an online​ clothing brand based in Delhi, their clothing is available on different other major websites like Flipkart,Amazon,limeroad,voonik and snapdeal and many more down the line.. What I like about Hive91 is that their products are so affordable everything under Rs.999 yet stylish and also great quality. They also sent me a cute personalized message along with my package which is always a great thing for a customer to see and feels like you’re given more importance.

They believe in 100% customer satisfaction so you will never be disappointed shopping with them. They also have an offer for the first 100 subcribers to get a special Amazon gift coupon which is a Minimum 25%- 50% discount. So go register yourself now at http://www.hive91.com

Moving on to what I styled for today’s post from the Hive91, is this abstract print skirt that I so love, it is so light and flowy, the color combination is so vibrant and colorful to put you in the happiest mood instantly. The quality of this skirt is also great and is very comfortable to wear. I however, styled this skirt as a dress cause I like to switch things up and style it my way and I just added a black ribbon as a belt since I wanted something really thin to go along with it. I paired it with some boho accessories although, I usually don’t wear much of accessories but they get along perfectly with this outfit. It is such a beachy/summery look. You can style it as a skirt which it already is, and it would look great that way too. What can be more satisfying than being able to wear something you buy multiple ways. On that note this post comes to an end. I would definitely recommend for you guys to give Hive91 a try . It is totally worth it.😃

Hope you liked this post !!

Do follow and check on their social media :

Facebook : hive91
Instagram : hive.91
Roposo : hive91

Photography by – 

Instagram : @thakurvinayofficialI

Instagram: @preespective

Love,

The Fashion Pixie 😘

It’s an edgy affair !!

Hey Pretty Peeps,

Hope you’re doing well.. and enjoying my posts I’m trying to be regular with the blog which is quite interesting.

Fashion is always been the one constant thing I really love and enjoy, it has so much more to it than just an outfit you see, different moods,colors,fabric,expression,design,personality the list is endless. It’s the first thing that a person notices about you and like they​ say a good first impression is always a Nice idea. And I’ve always been a fan of oversized clothing.

So, today’s post has a sort of edgy look but super casual. Here I paired an oversized olive tee-shirt with a double buckle belt which is literally my fave thing right now. I love the details on the buckle, they are so intricate. I added these fishnet socks with the cut out boots to complete the look with a bold lip color which I don’t wear much often these days but it goes perfectly with this whole look. You can also try some oversized band tee-shirt’s. Oversized Everything looks so Good and the best part is the comfort factor. Which every girl loves. So go steal your Dad’s, Brother’s or boyfriend’s tee-shirt it’s that simple to create this look😋Let me know if you liked this post..

Until next time..😃

Love,

The Fashion Pixie 😘

 

Detox With NColdPressed !!

Hello Lovely People,

So today’s​ post is all about trying to take step towards keeping your body healthy from within.

We tend to eat a lot of junk food, be it vegetarian or non-veg. Food is one thing which no matter how much you try, you cannot resist the delicious looking dishes or your fave movie and a pizza night. It just doesn’t happen. We put in so much trash into our bodies Everytime, so it is only fair that we also give our body the right nutrition that it needs and requires even if it’s once in a while.

So,here is when NColdPressed which is a company based out in Hyderabad come in to rescue you and provide you with their detox juices which taste so good, no lie. I drink vegetable juices sometimes myself at home which taste weird but I still drink them cause like they say “what’s bitter to tongue is healthier to the body” but these are totally not like that they are so drinkable and sweet and all of them tasted just amazing, and I’m saying this since I tried them myself for a whole day. You might think you would feel hungry all day since it’s literally just juices for an entire day but trust me they will keep your stomach full and you feel much more relaxed,healthier and have all the energy to do things like any other normal day. You can try the detox for a day or three days a month or 5 days it’s all up to you, you can select a Date for Delivery and it will be delivered to you right at your doorstep. They have all the juices labelled so you know which juice to have at what time and with all the ingredients list included on each bottle. They are super handy so it’s also each to carry them along in case you are outside so that you don’t miss out on your detox routine. There are 3 variants of these juices which include a set of 6 different bottles of juices which are only made of fresh veggies,fruits,vitamins, nuts, herbs and anti-oxidants. You can drink them even after your workout regimen to add more value to it by giving your body the right nutrition it requires to feel re-energized.

“A healthy mind lives in a healthy body” is something very true and we should try to be as healthy as possible and eat lesser meat and more veggies though I know how hard that is, but it is better to start things slow and give it a try at least. These juices are worth a shot and you will honestly love them. So, try them now at http://www.ncoldpressed.com/

Don’t forget to Use my Refferal code if you happen to make a purchase of these goody juices on their website – SowmyaNCP

If you have any questions, suggestions or doubts. Feel free to reach out to me on any social media or leave them in the comments section below.

 

NColdPressed Detox Juices

 

The Packaging of NColdPressed Juices

 

Until next time.. Thanks for reading!!

 

Love,

The Fashion Pixie 😘

Refreshing Yellow!!

Hello there people,

 

               Oh Wait! I just realized something this is like yet another summer outfit post here on my blog 😛 but well summer is not over yet so I can still post a lot of summer outfit’s and either way I think Hyderabad’s weather is always good for summer wear all through out the year. Which is so good, really!

            Well, anyway Maxi dresses are one of my most Fave outfits. Why? cause you really don’t need to put in much effort to look good in them, its a complete outfit which doesn’t require much but you can also jazz it up a bit with a few tweaks here and there and you are comfortable, ready to Flow(cause maxi’s are flowy) get it(excuse my Poor act of trying to be funny there) 😛

             So moving on! I had this maxi dress since like ages and I love the color and Everything about it, simple yet attractive. The minute I saw this on Myntra I had to get it. I did, not guilty one bit cause I love it so much it’s so comfortable yet cute and elegant at the same time. I had some other accessories in mind to pair up with it but they didn’t really go well with the outfit cause I got this at the time my hair was really long, Yes! I love to save outfits for the right event and also depending on how my mood is on that particular day.Please Don’t judge me!! I’m sure you guys must have done it one time at least, so anyway I kept it pretty simple as always a few gold rings and a choker necklace worn as a bracelet, and gold flats to go along with my maxi, to add a bit of proportion  added a thin brown waist belt. That’s literally it. A simple outfit goes a long way for this summer.. let me know how you liked this post and do try out yellow outfit’s this summer they are so cute and  refreshing😍 

As I always say let me know if you have any question’s or suggestion’s for me 🙂

Until Next Time…

Love,

The Fashion Pixie 😘

 

The Face Shop(Sheet mask) Review

Hello lovelies,

Summer is literally getting on my nerves I can’t believe I’m saying that but it is what it is, it literally feels like that ad I once saw on TV where the sun holds a straw on the person’s head and sucks all the energy out of it. I feel exactly like that every single time I head out even if it’s just for few hours. Why!? Summer! Why!?

Well, anyway you just need to roll with it I guess. So until Summer’s finally gone we need to take extra precautions to regain all the hydration it needs to survive this heat. And Nykaa did just that by launching THE FACE SHOP to their App/website. Which also came with an offer at the time when I purchased it of buy 5 get 5 free so I placed 2 orders a total of 20 sheets and I still haven’t got the other one yet, the offer is still running by the way just so you know😉

But anyway I’ve tried The Green tea sheet it smelled so fresh and it felt so good and relaxing. It literally hydrated my face so well and it felt so nice soothing to touch afterward. I just put it for around 15 minutes since that’s what it says in the instructions. But I don’t think it should be harmful even if I put it for about 30 minutes or so. I’ve always wanted to try Korean skin care products since I have really sensitive and dry skin I am always skeptical about using anything apart from what my dermatologist suggests. So, if this can work for me totally fine then you sure can give it a shot and you won’t be disappointed. And also they are very reasonable on Nykaa each for about INR 100 for the natural ingredients sheets and INR 150 for the solution based sheets. Need to try the other sheets as well which I probably will once I run out of the natural ones and I will update you guys on those as well. This, brings me to the end of my post for today hope you liked it let me know if you have any questions about anything. Until next time..😘

Love,

The Fashion Pixie.

Casual comfort!!

Hello there!! How’s it going? Summer is literally getting worse I do not like this but then it rained last night and ooh! the smell of rain is so satisfying in this hot weather. I cannot begin to explain.. such bliss! Well, anyway let’s not get deviated by the rain talk and get into today’s post. Summer wear is all about comfort and style. Shorts,skirts,crop tops summer let’s you get all those things out of your closet. But then since when I got my hands on high waisted boyfriend jeans and mom jeans omg! I can literally live in them all around the year everyday cause they are so so comfortable and have the vintage look to it which I lovee.. You can pair them up with different tops to give your whole outfit a new look and everything will look perfect Everytime. Cause hey! Nothing can go wrong with these jeans😛

I’ve paired my blue high waist mom jeans with a Navy blue striped crop top and platform white shoes. Yes, white shoes I am obsessed with white shoes I have around 4-5 pairs of just white shoes. They just go well with every outfit. And these are my faves they look super cute and trendy. I added the tan belt to it to complete the whole look and make the jeans look even better and that is literally it. My style has always been inclined towards a bit of the sporty look I only dress girly when I feel girly or if the occasion requires it. But otherwise most times you’re going to find me in my sporty comfy look. And with that I shall end this post now. Hope you liked it!! Please let me know in the comments section what you thought about it 😀 see you sooner!!

Love,

The Fashion Pixie😘

Summer Green’s!

 

Hey guys!

Firstly welcome to my blog and I’d like to say Thank you if you are reading this cause you are officially a part of my blogging journey. Woohoo!! Let’s build a strong and positive community here. I have been wanting to start a blog since quite a while now And here it is.

Now, let’s get into it. Since summer is here already it is quite hot here in Hyderabad I can only imagine how hot it’s  going to get . Although summer is  my favourite I don’t think this is my idea of summer. But starting with the outfit I’ve always loved off shoulder and tube tops cause they Accentuate your collarbone and I am obsessed with that so I opted for this olive green off the shoulder top and high-waist ripped shorts  paired with a pair of black gladiators and it’s all good to go, being comfy and casual with a little bit of style is my thing. I opted for a danity gold chain which is my fave and I always tend to wear it cause it goes with every outfit sleek and minimal. So that’s about it for today. Hope you like it and let me know in the comments section of what you thought. Show some love and support And I’ll  See you soon in my next post.. xoxo!!😘😘

 

The Fashion Pixie.